White Ribbon Alliance


White Ribbon Alliance unites and brings together hundreds of organizations and individuals working towards the same goal. Our approach has made a difference.

In Tanzania, we effectively campaigned to ensure health facilities offered comprehensive emergency obstetric and newborn care. In Nigeria, Alliance members successfully advocated for the inclusion of the Respectful Maternity Care Charter into state policy, making Nigeria the first country to institutionalize its commitment to offering quality maternal care free of disrespect and abuse. In Uganda, White Ribbon Alliance successfully campaigned for a salary increase for health care providers, which improved motivation and retention of healthcare staff. In India, we partnered with Merck for Mothers to enable women to score health services via their mobile phones, which directly contributed to improving the quality of health services.

Click through the sections below to read more about our campaigns. For more detailed accounts of our efforts on the ground, also see the Impact Briefs section.


In 2015, White Ribbon Alliance, International Planned Parenthood Federation, Save the Children, and World Vision partnered to support citizens and civil society across the world in calling on governments to account for their delivery on Millennium Development Goals 4 and 5, as well as more specific commitments made under the UN Secretary General’s initiative, Every Woman Every Child. To date, over 100 Citizens’ Hearings took place in over 20 countries. Read more.


Midwives are crucial in saving the lives of mothers and newborns. To ensure the vital role of midwives is recognized and justly rewarded, White Ribbon Alliance is pushing for improvements in midwives’ pay and working conditions, changing the public’s perception of their work and supporting midwives around the world to advocate for their profession. Read more.


Respectful maternity care is a universal human right that is due to every childbearing woman in every health system around the world. Women’s experiences with maternity caregivers can empower and comfort them, or inflict lasting damage and emotional trauma. While many interventions aim to improve access to skilled birth care, the quality of relationships with caregivers during maternity care has received less attention. Read more.


Self-Care in health refers to the activities individuals, families and communities undertake with the intention of enhancing health, preventing disease, limiting illness and restoring health. These activities are derived from knowledge and skills from the pool of both professional and lay experience. They are undertaken by lay people on their own behalf, either separately or in participative collaboration with professionals. Read more.