White Ribbon Alliance

Promotion of Midwifery

Midwives are crucial in saving the lives of mothers and newborns. To ensure the vital role of midwives is recognized and justly rewarded, White Ribbon Alliance is pushing for improvements in midwives’ pay and working conditions, changing the public’s perception of their work and supporting midwives around the world to advocate for their profession.

In Malawi, White Ribbon Alliance led a campaign to draw attention to the poor status and working conditions of midwives, and the impact these have on the provision of high-quality care. In Uganda, Alliance members successfully campaigned for a salary increase for healthcare providers across the country, which improved motivation and retention of healthcare staff. In Afghanistan, the Alliance is working to ensure that the government establishes a Nursing and Midwifery Council to protect the health and safety of the public by ensuring that midwives and nurses are competent and fit to practice their profession.

Visit the Impact Briefs section to read more about our work and impact.

This short film was produced by White Ribbon Alliance in collaboration with Health Policy Project to improve the public perception of midwives in Malawi and mobilize support for improvements in the working conditions of midwives.


Global Midwifery Advocacy Strategy

The State of the World’s Midwifery 2014 Report

Advocacy Approaches to Promote Midwives and the Profession of Midwifery

Be in Science-Choose Midwifery-English Brochure

Be in Science-Choose Midwifery-Kiswahili Brochure

Happy Midwives for Happy and Healthy Mothers – English Brochure-Malawi