In creating the White Ribbon Alliance for Safe Motherhood (WRA) in 1999, our founders sought to reinvigorate the safe motherhood movement on a global level in order to eliminate preventable maternal and neonatal deaths. Specifically, they endeavored to generate political priority for maternal health at the global and national level to multiply financial resources for safe motherhood and improve policies to reduce maternal mortality.
The founders foresaw an innovative global alliance led by local leaders, organizations, and communities, among whom strategies and programs would be coordinated for maximal impact. They envisioned a diverse, multisectoral effort encompassing local concerns and approaches in proactive advocacy for effective safe motherhood policies and programs.
Read more about our strategic plan: WRA Strategic Plan 2013–2018